Creative director,
copywriter, strategist.

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EST. 91.

 

NEW MUSIC SHOULD BE TREATED LIKE A NEW DAY: ALWAYS EXPECT A SURPRISE.

WHICH IS WHAT HAPPENED WHEN NIKO B’S DEBUT APPEARED IN MY INBOX FROM HIS PR TEAM EARLIER THIS YEAR.

NIKO B’S DEBUT LP ‘‘DOG EAT DOG FOOD WORLD’’ IS NOT JUST A PITHILY TITLED - IT’S AN INCREDIBLY WELL-PRODUCED AND LAYERED PROJECT. THE KIND WHERE YOU HEAR A SONG AND THINK OKAY THIS IS SURPRISINGLY COLD. THEN YOU LISTEN TO ANOTHER TO SEE IF THAT TRICK HAS A SEQUEL. AND IT DOES. THEN IT HAS ANOTHER. AND BY THE END OF IT, IT’S BASICALLY STAR WARS WITH ALL THE SPIN-OFFS. BUT IN THIS UNIVERSE THEY’RE ALL ROGUE ONES AND ANDOR. THE GOOD SPIN-OFFS.

THIS IS A PURE GEM OF AN LP.

ALWAYS BE OPEN TO SURPRISE.