A MOMENT OF VANITY, 2023.

SHOT BY MY BRUDDA, CASSIAN GRAY.

Hello, e kaaro, wagwan, こんにちは and congratulations on defeating Bowser to make it here.

After graduating from Central Saint Martins in 2014 as a 22 yr old zygote, the mission was simple: to craft impactful stories and make killer campaigns with an authentic cultural footprint for great brands across advertising, film, editorial and design. Ideally, in plush vistas across the globe. And to set up a creative studio of my own. So late in 2022 I launched House Captain. We’re changing shit. Trust.

The briefing of a mission vs the reality of one however, are two different things. But despite the many challenges on this winding road, we stayed up. Hence the moniker, ‘‘Stay Up’’. Hence the smirk in the .png next door.

‘‘Stay Up’’ evolved into a life mantra and a creative principle. It’s a belief that through commitment to constant learning, balanced with an endurance mindset and always leaving space for some chuckles (to laugh at either yourself or the chaos outside, or both), you will find the right solution and secure the desired results. No matter how difficult the task. It also requires a healthy heap of alchemy. And a touch of madness.

The mission continues.

🆙