Spotify

In October 2022, Spotify launched the "Day 1 Club", a brand new interactive experience for fans of its iconic Rap UK playlist. The experience invites fans to discover the featured artists they have been supporting from day one and lets them share their OG status across socials with bespoke assets matching their listening levels. I wrote more than 40+ headlines for huge global stars like Skepta, J Hus, Dave, Ghetts, Headie One and some up-and-comers like ENNY, Ivorian Doll, M24 and many more. The lines riff on the artists early albums, most popular songs, phrases. Anything that a true fan could link to the artist was used within the copy. These lines live in the results phase of the experience (and some are OOH), once your Day 1 has been established, ultimately celebrating listeners’ allegiance to their favorite artists.