Nike x Spotify ‘‘Make Moves’’
Project Overview
Ahead of World Mental Health Day 2023, I was tasked by London-based agency Warm Street to help Nike & Spotify name a social-impact fund with a mission to inspire young teenage girls to get active. According to Sport England, 80% of girls in England feel they don’t belong in sport, and by the time they’re 18, they’re more than twice as likely to experience poor mental health than boys. Which must be addressed. So, through the Make Moves Fund, Spotify and Nike are tapping into the power of music to inspire young girls to maximize their confidence and potential. Fronted by the British girl group FLO, the Make Moves initiative emphasizes the power of movement on mental well-being and will provide multiple £20,000 grants to UK-based community organizations, that foster empowering environments for young women.
The Challenge
To create a name that resonates with the target audience (Gen Z girls).
But is also easily understood by parents (plain English, no colloquialisms).
Name would ideally be two to four words, max.
Something active, energetic, characterful, yet literal.
