A brilliant, legendary piece of work that transformed the industry. But brands inspired by the ad, chose to copy it, rather than build on the ideas it brought forward. Which runs counter to the new base of innovative storytelling in cultural advertising the stellar ad began to usher in.

This was initially written by me on LinkedIn, in May 2023. Just an expression of thought and opinion inspired by a conversation with friends. The article resonated with a lot of people, who felt the same. In June, Creative Review then reached out to reproduce across their site and channels. Give it a read below.

Click the image below for the full article on Creative Review.